Email Marketing

We help clients develop effective email marketing strategies that are in line with their overall marketing objectives. By staying on top of current trends and developments, we help ensure your email marketing program is aligned with best practice and is compliant with the Spam Act.

Once your strategy is in place, we can help you design an effective email newsletter as well as help you manage your campaigns.

Customized Email Design

Our designs will match your existing brand and depending on your needs we create a basic branded stationery template for general announcements and emails to your list and one additional Premium Email Template or Ad Design.

We can load and test your template in your preferred email list management service and provide a brief online training on updating content if required.

Premium Email & Ad Design Templates

Content Email Template: Choose a template style or we can make one from scratch! We will design a custom email template that matches your brand identity. This template is designed mainly for sharing content and some images, and is perfect for newsletters and announcements, etc.

Promotional Email Templates: These templates are a bit trickier and feature many graphic “areas: in a single table that can contain multiple articles, ads, call to action boxes etc. They are harder to design and code, and are not as focused on a single message as opposed to a content template, but are great for promotions and offers.

Email Ads: Very much like a print ad you may see in a magazine. You have probably received several today from major retailers and businesses. The service includes creative direction, design and all elements, copywriting, testing, and coding.

Email Content Development

Many clients simply don’t have the time or resources to write interesting and informative campaigns. Our creative team will help you choose a topic, discuss and refine the idea, and write the article that you want.

Email Distribution

Using one of many services such as iConact, Constant Contact, Vertical Response, etc, Archetype Marketing can help you upload, test and launch your campaign. This can be done hourly through one of our support packages or quoted on a per project basis.

 

We have had experience with many of the major distribution services and can help you determine which one best meets your needs based on list size, email frequency and campaign type.

Mailchimp Preferred