Social Media Marketing
Social Media is not just Facebook and Twitter and although they may be “it” right now, they may be gone tomorrow (i.e., MySpace). Depending on your business, target marketing and product or service as well as your budget and resources there are many ways to implement social network marketing including smaller niche-focused sites and communities. We keep up on the trends and look at your business independently and provide you with relevant recommendations.
Our Social Media Starter Package is designed to get you started with online social media by helping you develop a strategy, set-up and brand your accounts and profiles and implement a content and posting strategy.
Social Media Starter Package
Current Social Media Status: We take a look at your online presence across the various social networks and recommend a strategy for ways to improve it. Our suggestions are based on realistic options including relevant opportunities and mainstream tactics.
Competitive Analysis: We take a look at what your competition is doing with their profiles, postings, promotions, videos, websites and blogs and identify and analyze their tactics.
Social Media Plan: We work with you to maintain the integrity of your brand, overall compliance and best practices for future development and communications.
Social Profile Creation and Branding: We will identify the social networks where opportunities existing for you to interact with current and potential customers and help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.
Website/Blog Review and Optimization: If your website or blog is not set-up correctly to bring you search engine benefits or attract readers this will deter any social media campaign from success. We will work with you to find the best solution for you to optimize.
Content and Posting Strategy: We take your existing marketing materials and message and develop a strategy and schedule for initial posts and incorporate any promotional calendars that are relevant. For social media to work best, the content needs to be dynamic so we will work with you to develop a strategy for ongoing content development. This may include recommending ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs for exposure and to build awareness, and much more.
Widget/Badge Creation & Strategy: We take a look at your web site/blog and suggest options for widgets (fan/followers, stream widgets, etc) and see whether or not you would benefit from incorporating these into your campaign. We will identifying what type of widget(s) we recommend and why as well as what your competitors are (or are not) doing.
Training and/or Continued Maintenance: Once we near the end of the initial Social Media Starter Package term we will work with you to determine what training and account review and instruction is required or work out terms for a continued maintenance program for us to continue your social media marketing on a regular basis.
Status Reporting: We will provide periodic reports on plan of action, current status, recommended next-steps and specific campaign success.
Social Media Maintenance
If you have a program in-place talk to use about our Maintenance or “Re-ignition Plans” for your Social Media Marketing.
À la Carte Services
- Facebook Business Page Build & Brand
- YouTube or Twitter Profile Page Build & Brand
- Ning Community Page Build & Brand
- Widgets, Share and “Like” Buttons
- Automated Posts and Feeds
- Follower Clean Up
- Social Bookmarking Set-Up
Networking
